Be the Voice of Your Company

Los Angeles Branding Company

– Simran Kathuria Media

 

Developing a voice that is worth hearing is made even more difficult as you’re up against fierce competition. However, with the right personal branding tactics, your voice can easily rise from the pack.

There are currently more than a billion websites. That number is increasing as each second passes by. And most of these sites are likely to be your competitors. The growing competition makes it more difficult for your brand to cut through the noise.

However, by implementing the best practices of personal branding,  your business can stand out from the crowd and establish your voice in the industry!.

What is personal branding?

Personal branding is the process of marketing yourself as a brand. You showcase your achievements to create a positive image. It’s all about shaping how people perceive your brand to stand out from the competition.

But it’s more than just creating a desirable persona. Instead, your brand should reflect yourself. Authenticity is a vital aspect of personal branding. When done right, this will drive in higher sales and better exposure for your company.

Benefits of personal branding

1. Efficient use of energy and resources

Personal branding lets you know the real you. It might sound like a therapeutic soul-searching, but that’s the whole point of it. Having a better understanding of your strengths and weaknesses as a brand will help you identify the steps you need to take for your business in order to create a brand..

Having clarity of your brand’s identity gives you a sense of purpose and goal, which ultimately helps you use your time and energy wisely. No resources are wasted with personal branding.

2. Builds credibility

Living your personal brand makes you more credible and trustworthy. It’s because actions speak louder than words. It’s not your marketing that seals-the-deal with your clients (although that counts).

Instead, your actions capture the attention of your audience or clients. Building your personal brand makes you a legitimate entity. You champion your achievements, passion, goals, and trust with your community. These are a few things that psychologically play a part in the human brain when making a decision when someone is making a choice between two brands.

3. Turns you into a specialist

Building your personal brand makes you a master of your field. You get to know who you are, which makes it easier for you to know where to excel. Knowing your strengths lets you further improve it and be a master of it.

Being a jack-of-all-trades is good but you need to be an authority in your field of business. An Expertise in your field brings confidence in the mind of your client and a better Client Experience from onboarding to delivering the product/services to them. Developing a specialty is crucial to your business’ success. And that’s what personal branding does.

4. Makes you stand out

It is a busy world out there! Who is Google going to reward and which business show up on the top of the SERP results? Is your online business address updated when Google made its updates? Are other people talking about your business? What kind of reviews did you get from your past clients? Your passion, expertise in the field and your marketing efforts all put together can help your business grow and stand out amongst its peers.Looking like everyone else in the market wouldn’t get you any clients. Thus, it’s essential to stand out. Personal branding lets people see something special about you. It gives you a particular characteristic that isn’t present in your competitors. It’s through this that you become valuable.

What to look for in a personal branding service provider?

1. Focuses on long-term sustainability

Personal branding campaigns should have a long-lasting effect. The benefits should be felt for years. Thus, it’s vital for a service provider to focus on sustainability. This means that they should have a well-laid out plan outlining its steps.

The provider should also look at multiple avenues to ensure that the environment fosters market growth. Personal branding is a painstakingly slow process. But when done right, it’d lead to massive traffic and high conversion.

2. Has experience (and lots of it!)

Experience is what gives businesses credentials. Thus, it’s essential for a personal branding service to have lots of it. Check out their portfolio and see whether their previous projects are successful. Hear what their former clients have to say.

Screenshots and testimonials are enough evidence. But you can go further and visit the live sites they created. They should also have worked on different niches. It might either be blogs, landing pages, or perhaps eCommerce sites. This way, they know what to do under any circumstances.

3. Listens to your suggestions and incorporates it with theirs

A great personal branding service is one which accommodates your suggestions. This isn’t a one-way street. Instead, both parties should discuss details with each other — in deep detail. You’re the owner of your company, right? So you have every right to suggest what you want. But also, the branding service is also an expert of what they’re doing.

Personal branding tailored to your business

Fortunately, SKM’s personal branding services feature all these characteristics. Our highly-skilled team is masters in elevating your brand to the next level. It’s about targeting the right market and creating a buzz.

Our professionals are not only experienced, but they’re also passionate in what they do. We here at SKM will create content that can be shared with your target market and create awareness in your target market about your BRAND.Branding involves multiple steps and is developed over a period of time.Coca-Cola, Pepsi, Uber, BNB, are brands which bring their product or service to mind as soon as we mention them, but it was not an overnight success.We at SKM will do an in-depth site audit, improve your content to ensure it is optimized for the search engines, write fresh content for your website and then start on the branding journey. Blog outreach, link building, event building, influencer marketing..

Click here to learn more about how we can personally help you with your branding!

Why has internet online marketing exploded?

 

Internet online marketing is the new age of how businesses are advertising and building brands. Why now in the last decade? Online is one of the fastest ways to grow your network and find your target audience. 66%-74% of the people are on their mobile devices searching. To be successful you need

  • Keyword research
  • Digital Marketing Strategy
  • Geo-targeting your audience and Creating a funnel,
  • Content Creation-The power of visual storytelling creating a video, infographics.
  • Blog outreach to build a network with other relevant sites.
  • Creating Social Media Profiles
  • Internet Marketing on Facebook, Instagram, Linkedin.
  • Analytics to track KPI and ROI

Marketing Plan for all ages

Marketing a brand to audiences of all age groups can be a challenge. Depends on the age of your customer, the digital marketing plan targets thei audience on different platforms.

Once the business is audited, a keyword research involving the custom audience is done.

We have our target audience bracketed into groups based on their age, their preferences, likes, dislikes, experience in the digital world, trust, relationships.We can discuss multiple characteristics of groups who are Baby Boomers, Generation X’ers, and Millenials.

Baby boomers

The population of Baby boomers is slowly getting smaller and the audience our brands like to target is essentially the millennials.  Not all baby boomers are willing to learn the ropes of the Digital world. They have been forced to adopt it since the world around them operates on the Digital platform. Whether it is an Apple TV or their smartphones. Higher percentage use Youtube as their platform of choice.

Gen-X’ers

Gen-X’ers understand and try not to resist the wave of change that has overwhelmed their lives along with accelerating it. To stay in contact with the world around them they need technology.They also need to keep up with their younger generation of kids who do not know a world without their smartphones, laptops, voice operated Google search which is instant gratification. Their encyclopedia for searching any topic is the search engines or the youtube videos.

Millenials

Millenials grew up in the era of Social Media booming. The Digital world of Facebook, Instagram, Youtube, Snap chat.Millenials also consists of a large bucket of an age range from 18-37 yrs old.

Young millennials

The young millennials are from 18-25 yrs old more interested in telling their stories in the form of Video. Creative content is usually found on Youtube channel or vlogging or Snap chat stories, and Instagram stories.

Legacy brands now need to get the attention of the millennials. To get their brand recognition they need engage their audience on Social media Platforms, Interactive videos, a message that is authentic, clear, sustainable and relevant to this audience.

Everyone knows how the Social media platforms work but to create an authentic, engaging and relevant piece companies need the help of professionals.

We here at Simran Kathuria Media would love to collaborate with you to help your business achieve your goals.

 

 

 

Is your online home secure?

 

Home on the Internet

Your website is your online home. Is it safe? If you are a startup, security should be one of your first and foremost concerns, Today, due to cloud computing when it is so cheap to store data in the cloud, it is also a concern that your information or website will get hacked easily. How do you protect your information or keep it hidden from the prying eyes of hackers? These kind of breaches are happening every day. The bigger the company bigger the loss of trust, especially if they are not careful how their data is stored.

Some smaller companies sometimes do not even realize they have been hacked until much later. Would a breach of this cost you your company? Are you able to survive an event like this? Some of the steps startups can follow to make sure they are not negligent or due to lack of knowledge or expertise to save their business from the prying eyes of the hacker.

 

Installing an SSL certificate/HTTPS connection

If you are an e-commerce site or offer to accept credit card payments on your site it is advisable to have SSL or HTTPS connections. IF your target audience is searching for you on the Chrome extension, your business does not have the add SSL-stands for Secure Sockets Layer, the site will page will say it is unsafe to use your site. This is an update Google has made and is enforced starting now!

Always keep the plugins on your site updated. some plugins can leave a door open for the hackers to drop code into your site through a plugin which is not secure or updated.

If you are on Word press site there are a couple of plugins you can use to secure your site. Wordfence, BulletProofSecurity. If you are not the admin of your site or are overwhelmed by the process of staying secure we here at SimranKathuriaMedia can help you.

With your data secure, your customers will trust you and you will be saved from getting hurt down the line. Security is a good mindset to have when you are building your new relationships based on trust with your clients.