Best Marketing plan for our Audience

Marketing Plan for all ages

Marketing a brand to audiences of all age groups can be a challenge.

We have our target audience bracketed into groups based on their age, their preferences, likes, dislikes, experience in the digital world, trust, relationships.

We can discuss multiple characteristics of  groups who are Baby Boomers, Generation X’ers and Millenials. Population of Baby boomers is is slowly getting smaller and the audience our brands like to target is essentially the millenials.  Not all baby boomers are willing to learn the ropes of the Digital world. They have been forced to adopt it since the world around them operates on the Digital platform. Whether it is a Apple TV or their smartphones.

Gen-X’ers understand and try not to resist the wave of change that has overwhelmed their lives along with accelerating it. To stay in contact with the world around them they need technology.They also need to keep up with their younger generation of kids who do not know a world with out their smartphones, laptops,voice operated Google search which is instant gratification. Their encyclopedia for searching any topic are the search engines or the you tube  videos. Millenials grew up in the Digital world of Facebook, Instagram, You tube, Snap chat.

Millenials also consists of a large bucket of an age range from 18-37 yrs old. The young millenials are from 18-25 yrs old more interested in telling their stories in the form of Video. It can be on Youtube or vlogging or Snap chat, Instagram stories. Legacy brands now need to get the attention of the millenials. To get their brand recognition they need engage their audience on Social media Platforms, Interactive videos, a message that is authentic,clear, sustainable and relevant to this audience.

Everyone knows how the Social media platforms work but to create an authentic, engaging and relevant piece companies need the help of professionals. Contact SimranKathuriaMedia if you would like to create some video content.

 

 

Security Actions for the C-suite

Security

If your are a start up, security should be one of your first and foremost concerns, Today, due to cloud computing when it is so cheap to store data in the cloud, it is also a concern that your information or website will get hacked easily. How do you protect your information or keep it hidden from the prying eyes of hackers? These kind of breaches are happening everyday. The bigger the company bigger the loss of  trust, especially if they are not careful how their data is stored.

Some smaller companies sometimes do not even realize they have been hacked until much later. Would a breach like this cost you your company? Are you able to survive an event like this. Some of the steps startups can follow to make sure they are not negligent or due to lack of knowledge or expertise to save their business from the prying eyes of the hacker.

If you are an e commerce site or offer to accept credit card payments on your site it is advisable to have SSL or HTTPS connections.

Always keep the plugins on your site updated. some plugins can leave a door open for the hackers to drop code into your site through a plugin which is not secure or updated.

If you are on Word press site there are a couple of plugins you can use to secure your site. Wordfence, BulletProofSecurity. If you are not the admin for your site or are overwhelmed by the process of staying secure we here at SimranKathuriaMedia can help you.

With your data secure, your customers will trust you and you will be saved from getting hurt down the line. Security, is a good mindset to have when you are building your new relationships based on trust with your clients.