Marketing a brand to audiences of all age groups can be a challenge.
We have our target audience bracketed into groups based on their age, their preferences, likes, dislikes, experience in the digital world, trust, relationships.
We can discuss multiple characteristics of groups who are Baby Boomers, Generation X’ers and Millenials. Population of Baby boomers is is slowly getting smaller and the audience our brands like to target is essentially the millenials. Not all baby boomers are willing to learn the ropes of the Digital world. They have been forced to adopt it since the world around them operates on the Digital platform. Whether it is a Apple TV or their smartphones.
Gen-X’ers understand and try not to resist the wave of change that has overwhelmed their lives along with accelerating it. To stay in contact with the world around them they need technology.They also need to keep up with their younger generation of kids who do not know a world with out their smartphones, laptops,voice operated Google search which is instant gratification. Their encyclopedia for searching any topic are the search engines or the you tube videos. Millenials grew up in the Digital world of Facebook, Instagram, You tube, Snap chat.
Millenials also consists of a large bucket of an age range from 18-37 yrs old. The young millenials are from 18-25 yrs old more interested in telling their stories in the form of Video. It can be on Youtube or vlogging or Snap chat, Instagram stories. Legacy brands now need to get the attention of the millenials. To get their brand recognition they need engage their audience on Social media Platforms, Interactive videos, a message that is authentic,clear, sustainable and relevant to this audience.
Everyone knows how the Social media platforms work but to create an authentic, engaging and relevant piece companies need the help of professionals. Contact SimranKathuriaMedia if you would like to create some video content.
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